Seminar production business plan

Practice Residual products or services to sell Create a great topic. Your seminar should inform, inspire, motivate and cause people to take action. Tailor the presentation to meet the needs of your audience. How can you help them to reach their goals?

Seminar production business plan

How to Start a Seminar Business | Bizfluent Business Planning Through Technology: Our books and our business planning software are different from others on the market today in that the information is step-by-step, concise, and easy to understand.
Sections of This Topic Include The Course The late delivery of projects have become the scourge of project professionals worldwide.

This sample marketing plan was created with Marketing Plan Pro software. Marketing Strategy Advanced Linguistic Pontificators has a multi-part strategy for targeting the two chosen segments.

The first part is through public seminars. A public seminar is a presentation on a subject that is offered to the general public. They are typically held in a library or some other public building. While public seminars are not big money makers and sometimes will lose money, they bring together a diverse audience to view the seminar.

This is quite valuable because within this diverse crowd are people that work in companies that would otherwise never have heard about Advanced Linguistic Pontificators.

It becomes a wonderful advertising tool. Daug has published two books, one on advanced reading, the other on stress and time management. Having the speaker published adds invaluable amounts of credibility and authenticity. These books are typically designed for managers so it is not unusual that a manager will have read the book and then become inspired to have the author come and provide a training session for the company.

The third method of reaching the target market will be advertisements in several industry journals. Most of the journals will be HR-based. Lastly, ALP will utilize a robust website to market their services.

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ALP exists to attract and maintain customers. Financial Objectives Develop a sustainable business that achieves profitability within the first two years. Grow the business to the point where support staff is needed.

Target Markets Advanced Linguistic Pontificators has two different segments that they are targeting: This segment usually purchases training seminars through specific divisions in the company. Typically, a specific manager will have money in their budget and they will choose to have their department trained.

Medium size companies of employees. This segment typically purchases the training seminars through the HR manager or the training manager.

These are the two typical customers that Advanced Linguistic Pontificators will serve and therefore they will be segmented and targeted. These segments are good customers because it is normal for companies of these sizes to have earmarked money for training.

Presumably, based on their size and degree of success, these companies recognize the value that they hold in intellectual capital and the need for future investments to maintain the intellectual equity. This recognition of value in training makes them ideal customers. Daug is a nationally recognized expert in the fields that he presents.

seminar production business plan

Much of the recognition was derived through the publication of his books. The message that ALP will communicate is that they are the most advanced and professional seminar production company available. This message will be communicated by various methods. The first method will be through the use of public seminars.

Starting a Seminar Brokerage Company – Sample Business Plan Template

The third method will be with advertisements. The ads will be placed in a couple of industry publications, primarily HR journals. These journals are well read by the respective professionals and are referred to as a good source of service providers.

The last method will be a website that will offer general information in addition to examples of presentations.To maximize productivity, every company needs a sound production plan.

seminar production business plan

However, effective planning is a complex process that covers a wide variety of activities to ensure that materials, equipment and human resources are available when and where they are needed.

A training program is like a seminar except the attendees participate in the entire process. Marketing Advanced Linguistic Pontificators will utilize a three-prong strategy to generate a /5(10). This intensive seminar will provide delegates with a proven set of critical skills and techniques for the development a systematic and dynamic project plan and schedule, as well as the ability and skills to develop accurate and reliable conceptual and detailed estimates used .

Starting a seminar business is easier than you think.

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Even though public speaking is one of our greatest fears, if you can overcome your fear, you have the opportunity to promote your product or service through informational seminars. The seminar business is big these days, in demand by individual consumers, organizations, associations, small businesses and giant corporations alike.

And although it's a fairly young industry, having only come into its own within the last two decades, it's primed for continued growth and success. The easiest way to develop your marketing plan is to work through each of these sections, referring to the market research you completed when you were writing the previous sections of the business plan.

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