Marketing research assignment

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Marketing research assignment

Mark 04 December, A marketing research report is a written statement prepared by the marketing team of a company which uses both quantifiable and non-quantifiable information to analyze the present market conditions of a particular industry and predict future marketing trends.

In this article, we shall try to demonstrate how to prepare a market research report. How to write a marketing research report? Conduct a market survey Market survey is the first step towards writing a research paper.

Marketing survey requires collection of quantifiable and un-quantifiable data from sample group of consumers who may either be randomly chosen or carefully selected according to specific company requirements. Be clear about your research objective Surveys may differ from each other on the basis of their research objectives.

Some surveys may either be product-oriented, customer-oriented or brand-oriented. For instance, surveys like brand equity research, brand name testing, ad tracking and commercial eye tracking are done to test the association of a brand with a group of customers.

On the other hand, product-based surveys include demand estimation, distribution channel audits and test marketing.

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Finally, there is another group of sample surveys which are performed to exclusively reveal the insight into customer behavior. Perform situational analysis From consumers, the marketer must move on to the survey of the company and its relative position.

A marketing researcher must conduct two types of analysis. These tools help companies to identify their competitive advantage within a particular industry.

Marketing research assignment

It is a multinational retailer of clothing, luxury food and homeware, headquartered in the City of Westminster, London. Marks and Spencer has been in recent years mired in political controversy. Pro-Palestinian groups have claimed that Marks and Spencer is pro-Zionist.

Profits margins were pushed up to untenable levels and the company depended extensively on British supplies unlike its rivals which depended on low cost countries for their supplies. Marks and Spencer has indulged in several social and charitable causes. The company follows fair trade and environment-friendly policy.

It has also associated with charitable causes like breast cancer. Marks and Spencer for instance follows a policy under which a Muslim service person may refuse to provide services to a man with pork and alcohol. InMarks and Spencer dropped the St.

Marketing research assignment

Michael brand and replaced it with Marks and Spencer brand as part of its product innovation strategy. Some of the strengths include: Marks and Spencer lacks on several areas. It is an expensive brand that relies on British supplies. Further, it fails to attract younger crowd and lacks styles and trends of the 21st century.

It needs to grab business opportunities in other countries. The brand has more than stores in UK and stores in 40 overseas locations. However, the brand needs to improve its distribution network extensively.Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives"..

Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide. Join ,+ students in the bestselling digital marketing course on Udemy!. With over 20 hours of training, quizzes and practical steps you can follow - this is the most comprehensive digital marketing course available.

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