Jamba juice competitive analysis

Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. To make a detailed case analysis, student should follow these steps: Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study. It is very important to have a thorough reading and understanding of guidelines provided.

Jamba juice competitive analysis

JMBA has excellent growth prospects. The company has a very good business model and is armed with strong competitive advantages. The shares seem fairly priced, but will fall hard if the company fails to bring around a turnaround soon.

Jamba runs retail stores that serve fresh squeezed juices and fruit smoothies, and some consumer packaged goods. The company attempts to offer premium quality ingredients and a range of high quality, better-for-you food products.

The company has a rich menu of smoothies and provides a range of choices. The company has made a lot of progress towards achieving that goal. The company has devoted significant resources to ensure that all its stores offer a superior customer experience.

The extra emphasis on customer rapport helps the business generate loyalty. Jamba has established comprehensive standards for customer service and runs a bonus program that rewards stores that achieve their customer service goals.

Another important competitive advantage for the company is its premium smoothie offerings. The smoothies are relatively healthy, and have attracted favorable reviews.

The smoothies carry no high fructose corn syrup, no artificial preservatives, and no artificial flavors. The company had stores in the US, in January of this year.

Jamba juice competitive analysis

The company believes there is potential for at least total stores in the US. The company also offers a franchising opportunity.

Jamba Juice SWOT Analysis | Competitors & USP | BrandGuide | MBA initiativeblog.com

A major portion of the stores in the US are franchise stores in total. Jamba is also keenly focused on international growth. In Januarythe company ran 35 stores outside the US.

These were located in South Korea, the Philippines, and in Canada. Due to the international appeal of the products of the company, the company expects this segment of its revenues to grow rapidly. Clearly, the company has barely scratched the surface in terms of opening stores.

For instance, there are just 2 stores in the state of Pennsylvania. With good planning and marketing, the company could increase the number of stores multifold.

Due to rough operating performance since inception, the company has registered large amounts of accumulated debt. In addition, the cash situation is scary.


The current ratio of the company is at 0. The acid-test ratio is at 0. Even though the company seems very close to earnings sustained profits, its balance sheet can, in the interim, make its investors very nervous. The company has no short term or long term borrowings. Despite that, the equity to assets ratio is 0.

A failure to meet its short term earnings target would cause this ratio to fall even further, and could cause a run on its stock.

Jamba Juice Strategic Plan

Any decline in investor sentiment towards the company could make it harder for the company to borrow at cheap rates.Vrio analysis for Jamba Juice case study identified the four main attributes which helps the organization to gain a competitive advantages.

The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable.


Jamba Juice CORIOLISRESEARCH Jamba Juice The Smoothie and Juice foodservice segment has sales of $ million in the U.S.

market in , almost three quarters of which was through major chains Source: Jamba Juice website; Coriolis analysis 16 14 8 1 Hawaii = 11 7 9 1 1 6 1 1 4 1 1 14 1 Jamba Juice was also happy to trumpet the news that it had accelerated a roll-out plan for the expanded fresh-squeezed juice menu, beating its original target date by six months, and having it available in more than Jamba Juice stores nationally as of June 2, instead of the end of the year as originally planned.

The report made use of the Porters 5 forces model to evaluate Jamba Juice competitive environment. Analysis of the external environment was essential in assisting the firm to identify opportunities and initiativeblog.com strategic plan has been anchored on Jamba Juiceā€™s overall objective.

Jamba Juice Case.

STEP 7: VRIO Analysis of Jamba Juice:

Jamba Juice Case Thought Starters 1. Please analyze the external environment for Jamba Juice concentrating on the six external variables discussed in class. 2. Review the value chain for Jamba Juice and discuss where they are gaining a competitive advantage.

3. Discuss the marketing strategy for Jamba Juice and how it . This is the detailed SWOT Analysis of Jamba Juice which covers the internal and external audits of company based on the important key factors such as market share, brand value, customer satisfaction, financial position, marketing strategy, competitors, economic conditions and others.

Jamba Juice SWOT Analysis | Competitors & USP | BrandGuide | MBA initiativeblog.com